5 Foolproof Ways to Attract Quality Renters with Facebook Ads
You can find renters using Facebook, but you don’t need to spend your valuable advertising budget on those crafted real estate advertisements. Instead, create content that appeals to your renters and reflects your real estate branding.
Facebook advertising is one of the most effective advertising methods available. There are tons of benefits to using it, including the ability to reach your demographic and target whatever area you’re looking to reach. While it’s important to make sure your ads are compelling, it’s equally important to make sure your ads are optimized, so they get seen by the right people. Here are five tips to help you attract quality renters with Facebook ads.
1. Advertise your rental with visuals
Investing in high-quality photographs gives your ad a professional look and can help tenants better visualize the property. You want your property to be the best that it can be, and you want renters who will appreciate your property’s charm. The best way to do that is to advertise your rental with visuals on Facebook. Facebook advertising is a great way to reach a broad audience and target people based on their interests, location, and age, among other criteria.
2. Include a video
A 30-second to 2-minute video can be a great, attention-grabbing addition to your ad. While ads on Instagram and Facebook are great ways to attract potential renters, including a video in your ad is a great way to get even more interest. For marketing gurus, a video is one of the best forms of content you can create, and in today’s audience, people are savvier than ever. Consumers can easily tell the difference between an ad and a video, and 61 percent say they’re more likely to engage with video content than other types of advertising.
3. Use effective copywriting
Use language that speaks to your audience and inspires them to click on your ad, such as “Affordable 1 BR apartment close to downtown.” As you know, Facebook advertising is a powerful tool when it comes to promoting rental properties. In fact, it’s one of the most affordable ways to target renters in your area. However, to maximize your ad spending return, you’ll need to up your copywriting game. In fact, effective copywriting is one of the most important secrets to attracting quality renters on Facebook.
4. Target your ad on Facebook
Facebook’s targeting tools allow you to reach your ideal customers by their interests, behaviors, and demographics. If you’re looking for ways to stand out from your competition, then you might want to turn to Facebook ads. What makes you stand apart in today’s saturated market can make all the difference. From flyers to newspaper ads, there is a lot of competition out there for your tenants. One great way to stand out from your competition is to utilize Facebook ads.
5. Create urgency with your ads
One of the keys to attracting quality tenants with Facebook Ads is utilizing urgency in your ads. Whether it’s offering a discount to the first renter who responds or putting a specific date to your ad, the goal is to create a sense of urgency, as urgency can increase the likelihood that people will contact you.
Ads on Facebook are one of the best ways to attract quality renters. Due to the flexibility of Facebook Ads, you can target specific cities, states, and international locations. You can tap into the Facebook network’s more than 2 billion users. The Facebook Ads platform lets you choose your audience by age, gender, neighborhood, interests, job title, education, relationship status, previous landlord, and more.
